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AFRICAN BRAND CONGRESS PREPARES FOR 2018 LEADERSHIP BRAND MERIT AWARDS

Desmond Esorougwe FIBM,ADM,MBA,CQP , during the media parley on Tuesday

…BENEFITS OF ATTENDING

…REASONS TO ATTEND THE CONGRESS

African Brand, an organisation with the key to building and creating African Brands to increase their competitiveness in the global market place is sets for her 2018 Leadership Brand Merits Award.

In a media chat on Tuesday, the convener revealed that best brains are behind most African Brands and as such the need for annual awards become necessity to celebrate and honour them to be more creative.

The theme of this year congress is ‘Africa is the Future of Great Brands’ and the Venue is Eko Hotel & Suites, Victoria Island, Lagos, Nigeria, the date is 31st May, 2018.

According to Mr Desmond Esorougwe he said the Award is designed to educate, engage and inspire Brand Managers and professionals in the pursuit of Best Practice in Brand building and value creation. It is an appropriate platform for all Brand Owner and industry players to discuss how Brands in African can increase their Global Competitiveness. Seeking to enhance professional development skill in the area of that are most relevant to the business community today; the Congress will provides hand on skill building experience for Brands and Brand Management community.

Therefore, the Congress expect participants from all over Africa. Participants will find a full year’s worth of thought provoking, insightful and tangible ideals and in depth with speakers and peers throughout the event.

The focus of this one day African Brand Congress in Nigeria (the host country) will be to support you in the journey of excellence in Brand Building, to be able to discuss and influence the issues of sharing African Brand future. This provides the ideal opportunity for interaction among leading companies, keynote interactive discussion, quality up to date case studies from leading organizations provides a close look at the improvement that the biggest companies in the market are currently implementing worldwide.

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The African Brand Congress is aimed at company Chairs, Presidents, Directors, CEO, Managers from among Leading Brands that believe in Creating Strong Brands.

BENEFITS OF ATTENDING

 LEARNING how branding operates in some of the world most successful businesses, the future trend in Brand Leadership and how to implement new Brand Strategy & Technique in your organization.

 BE INSPIRED by thought-leaders and inspirational speakers.

 EXPLORE the latest trends and topics in Branding & Brand Leadership.

 ENHANCE your knowledge through discussion, debate and analysis.

 MEET senior leaders within your industry and profession.

REASONS TO ATTEND THE CONGRESS

LEARN how branding operates in some of the world most successful businesses, the future trend in Brand Leadership and how to implement new Brand Strategy & Technique in your organization.

BE INSPIRED by thought-leaders and inspirational speakers.

EXPLORE the latest trends and topics in Branding & Brand Leadership.

ENHANCE your knowledge through discussion, debate and analysis.

MEET senior leaders within your industry and profession.

GAIN practical advice from expert and technical workshop and breakout sessions.

CHOOSE and tailor your own unique Congress Programme with a choice of breakout sessions.

CONNECT with industry suppliers at our Brand Showcase/Exhibition and explore new Products and Services available to you and your business.

BUILD your Personal and Professional Experience.

NETWORK with other Professional at the Congress.

PLUS enjoy the post Congress drink reception, the perfect occasion to make valuable new contacts in a relaxed and informal environment.

BRAND SHOWCASE & EXHIBITION

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INTRODUCTION

The African Brand Congress proudly announces a Brand Showcase/Exhibition to promote African Brands, Products and Services or initiatives.

The Brand Showcase/Exhibition is an initiative that seek to showcase Ideas, Goods, and invention to various type that are original and creative as well as those with the potential for Enterprises and Return on Investment.

WHY EXHIBIT @ ABC BRAND SHOWCASE AND EXHIBITION?

The 2018 ABC Brand Showcase/Exhibition provides your organization with:

 Maximum exposure at a premier congress and exhibition devoted to increase your brand visibility.

 An opportunity to build and reinforce strategic relationship with customers.

 A cost effective way to reinforce your organization’s brand and build brand awareness among a relevant audience.

 Time to present latest innovation and new products or services to the participant and showcase your expertise and capabilities.

 To demonstrate your brand/company to audience by showing that your organization is at par with leading organization.

 It reinforces your company/brand’s commitment to quality in the eye of competitors and business community.

 It showcases your brand policy trough an interactive platform and profiles your brand achievement.

 To showcases your brand ambassadors (staff) to audience and make presentation during the congress.

EXHIBITION

PROFILE AND PROMOTION

The Congress Brand Showcase/Exhibition is a must attend for any progressive organizations in Africa. The event has been uplifted to a high international profile. To ensure you get your money’s worth we have invited a key Brand Managers/Decision Makers throughout the African sub region.

Liaised with necessary Government and Non-Government Agencies.

Mailed Exhibition Information to attend and see the latest Brands, Products and Services available.

Agreed with media for advertising and coverage.


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