The empowerment programme organised by Ecobank Female Entrepreneurs’ Initiative (EFEI) drew participants from Lagos and its environs.
EFEI programme, which was launched by Ecobank last year is designed to recognise women as a separate market segment.
The programme bundles empowerment and capacity building in form of trainings and seminars, networking events, loans, trade fairs and exhibition of customers’ products.
Head, Consumer Asset Product, Ecobank Nigeria, Daberechi Effiong, said the training, which focused on building participants’ digital marketing skills to boost their businesses online.
She stressed that apart from growing their businesses, the training would positioned them for increased participation, validation and contribution to their communities.
Mrs Effiong, also the Coordinator of Ecobank Female Entrepreneurs Initiative, explained: “The training focused on social media marketing, search engine optimisation, content building and the Ecobank female entrepreneurs’ opportunities.
This is designed to provide them with the necessary support to excel in their endeavours, promote and grow their businesses.”
She pointed out that the objectives of EFEI initiative are to foster deeper and longer relationships with women in business by providing a profitable banking platform for their growth and success and making Ecobank the first choice Bank for women across the country.