Nigerian Breweries Plc over the weekend unveiled Goldberg lager beer as “Your Excellency” in a new credential campaign launched in Lagos and Ibadan. According to the company, “Your Excellency”, as an appellation for Goldberg, reinforces its leading position in the market.
Patrick Olowokere, Corporate Communications/Brand PR Manager, Nigerian Breweries Plc said “as you know, the honorific, “Your Excellency” is used to address the highest authorities in many political, religious and monarchical circles. As a beer brewed to golden standards by the master brewer, Nigerian Breweries Plc, Goldberg’s excellent credentials earns it the name “Your Excellency” among its peers.
Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout Brands, Nigerian Breweries Plc further emphasized the fact that as a brand that demonstrates its high regard for the culture and traditions of its target consumers, it’s not without a valid reason that “Your Excellency” is the befitting title for the befitting beer, Goldberg. “No other beer brand matches Goldberg’s respect for the people’s culture. From its support of world renowed cultural festivals in Nigeria including the Osun Osogbo festival, the Ojude Oba festival, the Udiroko festival, the recent installation of the new Oba of Benin to its promotion of Fuji music, Goldberg demonstrates that it occupies a class of its own in adding value to the way of life of the people.”
According to Funso Ayeni, Senior Brand Manager, Regional Mainstream Brands, Nigerian Breweries Plc, “just as “Your Excellency ” is at the apex of all kinds of addresses used for occupants of certain positions of high standing all over the world, that is how “Your Excellency” is a befitting address for the befitting beer, Goldberg.”
The launch of the campaign attracted a large turnout of consumers as well as the company’s distributors in Lagos and Ibadan. The events featured colourful cultural performances as well as an appearance by wave making Lil Kesh in Lagos and the popular Small Doctor in Ibadan.