One of Nigeria most reputable clothing outfits ‘Twice As Nice’ is presently going through big economic crisis, this was made known to The City Pulse News by a close ally to Mr Waheed Shobibare the CEO of Twice As Nice. The fashion outfit was once well patronized before the emergence of the current Buhari led administration.
Waheed Shonibare is a reserved Muslim fanatic from Abeokuta, Ogun State and a Pharmaceutical graduate from the then Ogun State University now Olabisi Onabanjo University.
Waheed started retailing men’s shirts from his car booth over 10 years ago, and the business grew to the level of having over 30 branches all over the federation.
Recently, an insider told The City Pulse News that Waheed has closed down 18 outlets out of 30 he has across the country in less than six months due to his inability to finance the business anymore. Some said he is now very broke but the Worst situation is the way he sacked his staff, over 28 staff have been sacked unexpectedly without three months salary and source said no hope of getting the money soon.
When we contacted few among the staff, they said they voluntarily resign having seen the irregularities in the company with Waheed promising to pay outstanding salary together with their entitlements.
However, Mr. Shonibare gave them cheques which eventually bounced as bank refuse to honour the cheque for reason best known to them but some staff said its due to the fact that there is no money in the account.
Meanwhile, The company which used to boast of different design shirts range from T.M Lewin, Hawes & Curtis etc, has turned a shadow of it’s old self. Metropolix online reports as “There’s no products in the shop anymore, whenever there’s need to supply, Waheed always visit other friends who are into the same business to get stuffs.” A staff who craved anonymity Revealed this.
However, the situation was first noticed when Shonibare stopped selling T.M, the brand Twice as Nice known with it and which made the company popular, this happened when Buhari led government resume office and exchange rate sky rocketed which couldn’t make Waheed and his ‘Twice As Nice’ outfits order for the brand again.
However,all efforts to reach Waheed Shonibare proved abortive but we promise to let you know the real reason behind the company crisis.
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